Have you ever wondered if you’re speaking to the wrong audience?
That’s the question that Amy Porterfield had to grapple with when she would find herself realizing as she was preparing a speech that she wasn’t giving her talk to the right crowd.
So how do you make sure you’re communicating with the right audience? This week, Amy sat down with Grant Baldwin on The Speaker Lab Podcast to answer that question and share other insights from her speaking and coaching career.
Here are the top 3 takeaways from their conversation:
1. Find the right audience
Not speaking to the right audience makes it nearly impossible to connect with your listeners in a meaningful way and prevents you from utilizing your speaking gigs as a means to further connections and sales down the road.
Amy found that the solution to this problem is to ask the right questions before signing the contract. Ask the client to tell you more about their audience. Questions such as “What are they looking for from the event?”, “How experienced are they in this area?” and others can help determine whether the gig will be worth it for you.
2. Utilize lead magnets effectively
A big part of why it’s important to make sure you’re speaking to your target audience is being able to generate future sales opportunities and continuing interest from those listening to you. One method of doing this is through the effective use of lead magnets. Amy has several important suggestions for mastering this marketing technique.
First, ask permission to drop the lead magnet. You’re primarily there to provide a product to the client, but that doesn’t mean you can’t multitask. Secondly, make the lead magnet easy to access, bite sized and easy to digest. The lead magnet shouldn’t require significant time investment from the consumer. Finally, use your lead magnet off the stage as well! Don’t reserve it just for your talks; instead, try putting it in social media posts and your various bios.
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3. Don’t put all of your eggs in one basket
Another point Amy highlights is the importance of having an email list and not putting too much stock in a single platform. In the modern age of technology, it can be easy to get carried away and put all your energy into a single platform that is currently working for you. But as we’ve seen, technology can change on a dime.
This is why Amy prefers an email list, which she calls “the most important asset in your business.” While social media is fickle, an email list provides you with an essential line of communication with clients that you can use to generate more leads or sell products such as courses or memberships.
Ready to learn more? Listen to Episode 449 of The Speaker Lab Podcast on why every speaker needs an email list here.
