“Podcasts are a slow burn, so you really do have to manage your expectations and know that there are so many good reasons for doing it.”
John Ball is a TSL coach who has podcasted for over 12 years. He sat down with Maryalice Goldsmith to discuss the benefits, risks, and practical tips for one to consider if they are considering getting started in the podcasting industry as a speaker.
Here are the top 3 takeaways from their conversation:
Before starting a podcast, try being a guest!
Starting your own podcast can be a lot of work. There’s a big lift involved in creating a show, producing the content, and marketing the heck out of it. If you want to give podcasting a try, send out some pitches and see if you get a couple of reps in as a guest.
This allows you to test the medium of podcasting without committing to a regular show if you decide that it’s not for you. One pro is that you can pop into guest host a podcast as your speaking ebbs and flows. It will only sometimes be a steady commitment.
Podcasting is a great way to build an audience.
If you’re looking for a way to engage with your audience, podcasting can be a great way to get in front of them regularly. Hearing your voice and opinions on topical interests can help build trust and credibility.
Once you connect with your audience, a podcast is a great way to push people into your other resources, an email list, or a downloadable guide. The goal is to make it easy for people to take the next step in connecting with you or your product. With the help of strong calls to action and crystal-clear next steps, you’ll have an engaged audience!
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Your number one goal should be to provide value.
Not get paid. Yep, you heard us. Providing real, actionable content that will change lives, solve problems, and enable people to create a transformation in their own lives will be what moves the needle in your speaking business.
Once you are servicing your audience with content that matters, you can opt to include a few options to monetize and get paid. But, when you start out, focus on delivering valuable content so people WANT to listen to your show.
Ready to hear more? Check out Episode 477 of The Speaker Lab podcast here or wherever you get your podcasts.
