How to Find Podcast Guests Effectively

Table of Contents

As a podcaster, you know the power of an engaging conversation. The success of your program is determined not just by you as the presenter, but also by who joins in on the dialogue. Knowing how to find podcast guests can be the difference between an average episode and one that resonates deeply with listeners and brings in new audiences.

Finding those perfect voices for your show doesn’t have to feel like hunting for a needle in a haystack. With savvy use of social media platforms, insightful networking strategies, and smart utilization of matchmaking services, finding great podcast guests becomes less daunting.

In this piece we’re going deeper into these methods. Each one is designed to connect you with individuals whose stories align seamlessly with your podcast’s theme while keeping listeners hooked episode after episode.

Understanding the Importance of Finding Podcast Guests

The search for podcast guests is a crucial step in creating engaging content and expanding your audience reach. The right guest not only adds value to your podcast but also brings fresh perspectives that keep listeners hooked.

Tapping into Diverse Sources

A great place to begin your search for a podcast guest is within your own network. But don’t confine yourself to your immediate circle or known contacts. Expand your search and try leveraging social media apps, community platforms, creator platforms like LinkedIn, PR mailing lists, academic articles, or other podcasts hosts who have their own roster of interesting people. With digital tools at your disposal, finding a good fit has never been easier.

Prioritizing Quality over Quantity

As a podcaster, you want to pursue excellent podcast interviews with high-quality guests that align with your theme and resonate with target audiences. Accordingly, you need to prioritize quality over quantity. A large number of podcast guests may seem impressive on paper but, remember, one valuable conversation trumps multiple superficial ones.

Leveraging Past Successes

An underutilized strategy is asking previous successful interviewees if they know someone who would make an exciting addition to the show. In these cases, past success could pave the way for future excellence.

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

Researching and Identifying Potential Podcast Guests

So, you’re ready to add some fresh voices to your podcast? Great idea. But the question is, where do you start your search for these potential guests? It’s actually quite easy. In fact, one of the best strategies is simply looking at other podcasts that cover similar topics.

Apple Podcasts, Spotify, or even Google can be a treasure trove of information. By exploring episodes from different shows in your niche, you get a clear picture of who’s knowledgeable about specific topics and which industry experts resonate with listeners—these are your potential podcast guests.

Find Someone Who’s Selling Something

Finding interesting people doesn’t have to stop there. Another great place to find potential guests is amongst authors promoting their books or entrepreneurs marketing their products or services. This mutually beneficial setup gives them an avenue for promotion while offering value-packed content for your audience.

If you’re still stuck, don’t forget traditional media platforms like newspapers and magazines; they often feature stories on individuals who would make excellent podcast guests too.

The Importance of Vetting Your Guests

A good fit goes beyond expertise in a certain topic—compatibility with your show’s vibe matters too. Before booking any guest ensure they align well with what makes YOUR show unique.

Utilizing Social Media Platforms to Find Podcast Guests

Social media platforms are bustling hubs where personalities and content creators abound. With a bit of strategy, you can tap into these resources to find great podcast guests.

Browsing Community Platforms

You might wonder how Facebook groups or YouTube channels could be useful in your search. Think about it like this: they’re akin to virtual coffee shops, brimming with potential podcast guests discussing their passions and expertise. By engaging with the community on these platforms, you can identify individuals who would make excellent additions to your show.

Believe it or not, Facebook Groups have become great places for finding podcast guests. Many individuals are open about wanting opportunities like these which makes approaching them easier.

A platform like YouTube is not just a place for video content but also a treasure trove of personality-driven content creators that could become your next interviewee. Plus, experienced YouTubers already have experience presenting ideas effectively—ideal traits for an excellent podcast guest.

Exploring Promotional Platforms Like LinkedIn

LinkedIn, often seen as a more professional social network, is another fantastic resource when finding high-quality speakers willing to share their knowledge on podcasts. Just as job recruiters use LinkedIn’s vast professional database to meet potential candidates, so too can podcast hosts use it as part of their start search process.

The trick here? Identifying professionals whose expertise aligns with the interests of your target audience. Once you do find them, reach out personally, expressing why they’d be such a good fit for your show—a sort-of digital handshake if you will—and voila! You’ve begun the process for booking an expert speaker.

Leveraging Matchmaking Services for Podcast Guest Recommendations

Still struggling to find interesting people who can add value to your podcast? There’s a solution that might feel like using a dating app, but instead of finding love, you’re looking for great guests. Time to meet the world of podcast matchmaking services.

Matchmaker.fm, Podmatch, Podchaser Connect, and Podcastguests.com are some notable platforms where hosts meet potential guests in their respective niches. Just like on a traditional media platform, here too it’s all about compatibility—matching your show’s vibe with an excellent potential guest is crucial.

The beauty of these platforms lies in their ability to connect feature-rich profiles from diverse backgrounds. This increases the chances of identifying someone not just good but perfect for your target audience.

To start the search process, simply create a profile showcasing what kind of guests follow your ideal criteria. This could be anything from subject matter expertise or unique life experiences to charisma and conversational skills. Thanks to matchmaking services like these, you have more available possibilities than ever before!

Networking to Find Potential Podcast Guests

The art of finding podcast guests requires making connections, comprehending your intended demographic, and forming the correct associations. Start with these steps and you’ll successfully book quality podcast guests.

Talking to Other Podcast Hosts

Tapping into the network of other podcast hosts is an excellent strategy (not least because it could help you promote your own podcast). They’ve likely interviewed a large number of interesting people who could be potential guests for your show as well. This method not only provides you with experienced professionals but also gives insight into their interview style.

You’ll find that previous guests are more than willing to help if they had a good experience on the host’s show. So start asking questions and make sure you’re in touch with other hosts in your industry.

Joining Mastermind Groups

Becoming part of mastermind groups (like this one) or professional associations within your niche presents another avenue for guest discovery. These forums bring together experts from different fields under one roof (or rather, one virtual platform).

You might even stumble upon an Amazon author or two. People in these groups are usually interested in sharing their expertise, so why not invite them over for a chat on your podcast?

The trick here is being active: ask relevant questions, contribute valuable insights, and engage regularly. This way, members will become familiar with you, which may open doors when it comes time to book podcast interviews.

Free Download: 6 Proven Steps to Book More Paid Speaking Gigs in 2024​

Download our 18-page guide and start booking more paid speaking gigs today!

Reaching Out and Inviting Potential Podcast Guests

When it comes to inviting potential podcast guests, crafting a thoughtful interview request is crucial. A well-written email can make the difference between an accepted invitation and being overlooked.

The key to a successful invite lies in your approach. Requesting their attendance on your program should not be the only purpose; instead, it’s a chance to provide them with an opportunity to communicate their experience or knowledge to your intended viewers.

Before contacting your potential guest, familiarize yourself with their work. Doing your research conveys respect and gives them confidence that they’ll be interviewed by someone who appreciates their contribution.

If possible, reach out directly through email rather than generic contact forms. Using platforms like LinkedIn, where many professionals showcase their skills and experiences can help fetch direct email addresses.

Last but not least: follow up. It’s quite possible that emails get lost in busy people’s inbox so sending a polite reminder after some time could lead to positive responses.

FAQs on How to Find Podcast Guests

What apps help find podcast guests?

Apps like Podchaser Connect, Matchmaker.fm, and Podmatch are designed to help you find potential podcast guests.

How do I find interviewees for my podcast?

You can locate interviewees by networking within your industry, using social media platforms, or employing matchmaking services. Additionally, browsing community platforms can unearth potential candidates.

How do you research a podcast guest?

To research a guest, start by reviewing their online presence—blogs, videos, social profiles. Look at other podcasts they’ve appeared on and understand their areas of expertise.

How do I reach out to a podcast guest?

Emails or direct messages through social media work well for reaching out. When contacting high-profile individuals, consider more creative methods like personalized audio/video messages.

Conclusion

Discovering the perfect guests for your podcast doesn’t have to be a challenge.

Remember that platforms like YouTube or LinkedIn can provide a goldmine of potential podcast guests. Leverage these tools effectively in your search. And don’t forget about matchmaking services—they’re designed to connect you with ideal candidates. Building relationships within your industry will also open doors to interesting people who could share valuable insights on your show.

The process of finding podcast guests is an ongoing journey. But with patience and the right strategies at hand, you’ll bring captivating conversations to life on air!

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Related Resources

How to Record a Podcast: A Guide to Perfecting Your Audio
Master how to record a podcast with our guide. Explore essential equipment, software choices, and tips for superior audio quality.
3 Things You Should Know About Starting a Podcast from John Ball
"Podcasts are a slow burn, so you really do have to manage your expectations and know that there are so many good reasons for doing it."
How to Monetize a Podcast: 8 Different Ways
Learn the secrets of podcast monetization. Dive into strategies like premium content, affiliate marketing, and audience loyalty for a revenue boost!

Learn How You Could Get Your First (Or Next) Paid Speaking Gig In 90 Days or Less

We receive thousands of applications every day, but we only work with the top 5% of speakers.

Book a call with our team to get started — you’ll learn why the vast majority of our students get a paid speaking gig within 90 days of finishing our program.

If you’re ready to control your schedule, grow your income, and make an impact in the world – it’s time to take the first step. Book a FREE consulting call and let’s get you Booked and Paid to Speak®.