Episode #260

Is Your Speaking Topic Financially Viable

With Clay Hebert

How do you know if your speaking topic is financially viable or if your audience will actually pay to hear what you have to say? The man to answer those questions and more is your friend and mine, Clay Hebert.

Clay was here way back on episode 5 of The Speaker Lab and today he is back. We have a fun conversation about several topics including how to figure out if your audience or target market can actually pay speaking fees, the best way to respond to the question of what do you do and why you need to work on your personal brand while also working on your craft.

Tune in to hear the details on episode 260 of The Speaker Lab!


  • Why certain talks don’t pay but can still build your brand and change your career.
  • What three entities pay for speakers?
  • What’s one of the big untold secrets in the speaking industry?
  • Why it’s important to work on your personal brand while you’re also working on your craft.
  • Is it true that winners quit all the time?
  • When does a talk become great?
  • Why do speakers some times choose safe topics?
  • Success leaves what?
  • And much, much more!
About Clay Hebert

Want to know exactly what to say to land more paid speaking gigs?

We’ll send you the exact three email scripts you can send to conference planners and event organizers that Grant Baldwin (our founder) used to book over $2M in speaking gigs. 

Related Podcasts

Ready to keep building your speaking business? Check out some of our other podcast episodes below!

#439: How to Build Relationships as a Speaker with William Quigg [Student Highlight]
Today’s guest on Episode 439 of The Speaker Lab podcast, part of our Student Highlight series, is proof that you can become a speaker at...
#438: The Good, the Bad, and the Ugly of Working for Yourself with Jeffrey Shaw
Often, one of the hardest parts of the learning curve of launching a speaking business is being self employed. Many would-be entrepreneurs have longed for...
#437: Finding Your Core Mission with Michelle Onuorah [Coaches Corner]
Our amazing TSL coaches do a lot of great work helping our students accelerate their speaking careers through our programs. But beyond their great work...