216. The Art of Showcasing to Colleges with Judson Laipply
Justin has been on the show before on episode 107. On that show, we dig into his background in the college/education space as well as his current market: the corporate world.
But today on The Speaker Lab, we talk about what showcases are exactly, who is in the audience and how to leverage these appearances into paying gigs and long-term relationships. Join us for all the details on episode 216 of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- What is the #1 marketing tool of a speaker?
- What’s the difference between a showcase audience versus any other audience?
- Who hosts showcases in the corporate space?
- What is block booking and how does it work?
- What speaking market has the singlest easiest barrier to entry?
- How can you get your foot in the door at APCA or NACA?
- What is a contract request?
- Is it better to start at a regional or go straight to a national?
- And so much more!