Episode #260

Is Your Speaking Topic Financially Viable

With Clay Hebert

How do you know if your speaking topic is financially viable or if your audience will actually pay to hear what you have to say? The man to answer those questions and more is your friend and mine, Clay Hebert.

Clay was here way back on episode 5 of The Speaker Lab and today he is back. We have a fun conversation about several topics including how to figure out if your audience or target market can actually pay speaking fees, the best way to respond to the question of what do you do and why you need to work on your personal brand while also working on your craft.

Tune in to hear the details on episode 260 of The Speaker Lab!


  • Why certain talks don’t pay but can still build your brand and change your career.
  • What three entities pay for speakers?
  • What’s one of the big untold secrets in the speaking industry?
  • Why it’s important to work on your personal brand while you’re also working on your craft.
  • Is it true that winners quit all the time?
  • When does a talk become great?
  • Why do speakers some times choose safe topics?
  • Success leaves what?
  • And much, much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Clay Hebert

Episode Resources

Share This Episode 


Explore Recent Episodes

#498: Our Best Practical Advice for Speakers from The Speaker Lab Team
This week on the podcast, we’re excited to share our best tips, tricks, and amazing speaking advice from our coaching/support team and our resident speakers here at The Speaker Lab. Our team has decades...
#497: 5 Tips to Build Your Speaking Business from the TSL Leadership Team
We’re back and one episode closer to 500! This week, we brought in the Leadership Team here at the Speaker Lab to help us learn about managing a speaking business from their areas of expertise. It’s...
#496: 7 Speaking Tips from 7 Amazing Female Speakers
We are just a few episodes away from #500, and we wanted to make our countdown to this celebration something special!  Today, you’ll be hearing from not one, not two, but SEVEN amazing women in speaking....