Episode #184

How to Provide Value Offstage for More Success

With Brian Fanzo

Do you know how to provide value offstage for more success? It’s true – what you provide offstage can do just as much (if not more) to help grow your onstage business. Our guest today is proof positive and he’s here to tell us all about it!

If you recognize his name from a previous episode of the show you would be right – Brian Fanzo was here for episode 116. And he’s back for today’s edition of The Speaker Lab to share the simple ways he promotes his events to his audiences and how he connects with event planners before he speaks.

Also on today’s show he breaks down strategic tactics that help him stand out among the competition, especially his offstage tactics.¬†Join us to hear all of that and more on today’s episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW: 

  • What is a fly-in, fly-out speaker and do you want to be one?
  • Why does he promise six hours of his time on every contract?
  • Can you offer this type of speaking package if you are an introvert?
  • How do you “prime the pump” before you speak?
  • Why audience members often care more about off-stage connections than onstage performance.
  • Who are the three groups of people he focuses on when he does an event?
  • How does he use video to promote the events he is speaking at?
  • Why you should think of yourself as being in partnership with the events that hire you.
  • And so much more!

Ready to build a real speaking business?

Take the free Speaker Business Assessment to see exactly where you are and what to do next. 17,000+ speakers have built paid speaking careers with SPEAK in the Age of AI.

About Brian Fanzo

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#594: Which Type of Stuck Speaker Are You?
“Preparation feels like progress. It’s not.” Welcome back to The Speaker Lab Podcast! After thousands of calls with speakers at every stage, host Dan Irvin has noticed something: it stops...
#593: Why Your Follower Count Isn't Filling Your Calendar
“A speaker with 200 followers and 30 conversations a month is going to out-earn a creator with tens of thousands of followers and zero conversations. Every single time.” Welcome back to The...
#592: The Gig After the Gig: How to Turn Every Event Into Your Next 3 Bookings
“Cold outreach is a great way to start — but it’s not how you scale.” Welcome back to The Speaker Lab Podcast! In this solo episode, host Dan Irvin makes the case that the most efficient...