Episode #27

Why Speakers Need to Be Good Copywriters (and How to Become Better)

With Ray Edwards

What’s the link between copywriting and public speaking? On today’s episode of The Speaker Lab my good friend Ray Edwards joins us to answer that question.

Ray is one of the most successful copywriters in the industry and he shares how having solid copy helped him create a thriving speaking career. His early career days were in radio: as a DJ and in the corporate side.

However, he had the foresight to see the possibilities of the Internet and left to pursue online marketing, promotions and copywriting. Later his success in the online world would lead him into public speaking, a pursuit we talk more about on this episode.

Today, Ray offers his advice on how to use copywriting in the most effective way for your speaking business, how to test out your ideas, and how to integrate persuasion into your career. Listen in to hear all of that and so much more on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

  • The three different types of speakers, according to Ray.
  • What is price anchoring and how can you use it?
  • The seven keys to more powerful copywriting.
  • What is the “so what” test?
  • How to approach selling as a shepherd, not a wolf.
  • What is P.A.S.T.O.R and how can you use it to help you?
  • The importance of representing the client well.
  • How to get a great testimonial from an employer.
  • And much, much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Ray Edwards

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#571: How to Create Exceptional Audience Experiences with Neen James
“My job is to make [event planners] look like a rock star when I get off stage…I stand beside them so I can also have them hear the lovely things people are saying in line when people want to hug you and...
#570: Turning Adversity Into Purpose with Lance Cibik
“I’m trying to use stories so the audience can find themselves in the story as it relates to their life, but then extract the lessons learned, the principles to help, to overcome, to move through the process...
#569: Mastering Your Speaking Pipeline: Live Coaching with Erick Rheam
“The whole purpose of the Speaker Lab is we’re here to help speakers, to give them confidence, to get them out there and to translate their experiences, their stories into something that they can take...