Episode #42

How to Create Marketing Funnels

With Scott Oldford

You know how important email lists are, but do you have a marketing funnel set up to grow that list? And if you have a funnel set up how do you know if it’s the right one and it’s doing what it is meant to do?

Whatever state your email list and marketing funnels are in our guest for today’s show will help you tremendously.

Scott Oldford is stopping by to share what he has learned in his 12 years of online marketing. We talk about all things related to marketing funnels and email lists. Specifically, Scott and I deep dive into the three types of leads and how to speak to each of them with different marketing funnels, and how to leverage your audience and serve more people.

There’s all of that and so much more on this 42nd edition of The Speaker Lab! Sit back, listen in and prepare to expand your marketing funnels knowledge.

THE FINER DETAILS OF THIS SHOW

  • Why it’s important for your bottom line to build an audience.
  • What are the three types of marketing and how do they work together?
  • Why do you want to “own the relationship” with your audience?
  • What are the three mindsets your audience has and how can you respond to each?
  • Why being relevant allows you to not sell to your target group.
  • What is the #1 reason entrepreneurs don’t have a marketing funnel?
  • How to adopt and adapt according to where your audience is on their journey.
  • And much, much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Scott Oldford

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#556: The Hard Truths and Rewards of Speaking with Chase Livingston
“When you understand going into [speaking] that it’s going to suck for a while, it’s going to take longer than you think and it’s going to be harder than you think. When you know those things up front,...
#555: Finding Value in Your Story with Kimberly Clark
“I got to the point where if I was going to [be a speaker] I have to be serious about it and I’m going to have to invest in myself. I had to get to the ‘I’m worth it’ mindset, and The Speaker Lab [helped...
#554: Why Speakers Should Build Community with Gina Bianchini
“The hardest thing about building a community is making sure that you’ve tapped into a transition that people have and are navigating so that they actually want to build relationships with each other.”...