Episode #184

How to Provide Value Offstage for More Success

With Brian Fanzo

Do you know how to provide value offstage for more success? It’s true – what you provide offstage can do just as much (if not more) to help grow your onstage business. Our guest today is proof positive and he’s here to tell us all about it!

If you recognize his name from a previous episode of the show you would be right – Brian Fanzo was here for episode 116. And he’s back for today’s edition of The Speaker Lab to share the simple ways he promotes his events to his audiences and how he connects with event planners before he speaks.

Also on today’s show he breaks down strategic tactics that help him stand out among the competition, especially his offstage tactics.¬†Join us to hear all of that and more on today’s episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW: 

  • What is a fly-in, fly-out speaker and do you want to be one?
  • Why does he promise six hours of his time on every contract?
  • Can you offer this type of speaking package if you are an introvert?
  • How do you “prime the pump” before you speak?
  • Why audience members often care more about off-stage connections than onstage performance.
  • Who are the three groups of people he focuses on when he does an event?
  • How does he use video to promote the events he is speaking at?
  • Why you should think of yourself as being in partnership with the events that hire you.
  • And so much more!


6 Proven Steps 2 (Phone Wallpaper) — The Speaker Lab

Ready to build a real speaking business?

Take the free Speaker Business Assessment to see exactly where you are and what to do next. 17,000+ speakers have built paid speaking careers with SPEAK in the Age of AI.

About Brian Fanzo

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#604: You Don't Need a Superpower, You Need a System with Amy LaBelle
“You do not need a superpower. You simply need a system that gets you one step at a time, one day at a time, toward your goal.” Welcome back to The Speaker Lab Podcast! This week’s Alumni...
#603: Navigating the Fog: Getting Clear on What You Actually Want with Scott Hacker
“We’re always going a hundred miles an hour. So we never even realize that we’re driving through fog all that time.” Welcome back to The Speaker Lab Podcast! This week’s Alumni...
#602: Why Loving the Process Beats Loving the Stage with Matthew Sharpe
“The better the foundation is, the more opportunities I’m getting to do exactly that.” Welcome back to The Speaker Lab Podcast! This week’s Alumni Spotlight might be Dan’s...