Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

081. How to Get Booked to Speak at Colleges

Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

Have you ever wanted to speak to college students or collegiate staff? If you have but weren’t sure where to start this is the show for you!

Recently a listener named Eric wrote in wanting to know how to get booked for speaking gigs at colleges. To answer his question, we’ll talk about how to get started speaking at colleges, and where there are the most opportunities in this market.

On episode 81 of The Speaker Lab, I share my personal experiences and insights gleaned from speaking on the collegiate circuit. I’ll also share the 9 potential markets that exist within almost any university. You’ll hear about all of that and much more on the 81st edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • The 3 foundational questions to ask and answer before speaking in any market.
  • What questions do you need to answer to define your marketing to colleges?
  • What are the 9 potential markets you could speak to on most campuses?
  • What are the APCA and NACA, and why should you know?
  • What is block booking and how does it work?
  • Why student orientation and staff trainings are good opportunities to be hired.
  • How should you reach out to potential decision-makers in the college market?
  • And so much more!

Tweetable: If you want to speak at colleges, there are plenty of opportunities. 

EPISODE RESOURCES

  • AxelMeierhoefer

    Hi Grant
    I went to the website you mentioned but it does not seem to be active. Could you check the URL and maybe post an updated one?

    • Not sure what was going on but everything seems to be working now 🙂

      • AxelMeierhoefer

        Yes, I tried the link at the end of the podcast and that worked. When I typed it in directly it din’t. Anyway, I got there

  • Kisha

    Do colleges pay deposits? I have done other speaking engagements were 50% is the norm for deposit to secure the date along with a signed agreement. I am wondering if you found that colleges are receptive to that? I did not hear it mentioned in the podcast specifically applying to college speaking engagements. Thanks!

    • Most colleges do pay deposits, but there are certainly some that may not. If they say they can’t/don’t, it’s generally not worth fighting over. Typically it’s a school policy and your contact has no say in the matter.

      • Kisha

        I had a reply posted earlier, not sure what happened to it. So I will ask again, are the colleges open to online payments. I notice many prefer to issue paper checks (public state colleges)? I would rather electronically invoice them so they can pay online as it is so much easier. Does it help to offer a small discount to encourage payment this way?

        • I wouldn’t recommend online payment. For you to accept it, it would eat into your fee. Let’s say you have a $4k fee and it costs your 5% to accept that payment online, that’s $200 you just lost. Plus, most organizations (and colleges) are old school and will still pay everything by check. Most of them just don’t have a company/school credit card that is readily available to use, especially for big purchases.

          • Kisha

            Thanks Grant! 🙂

          • Kisha

            Thanks Grant! With that I am reaching out to the departments you mentioned in the podcast (not all but at least half) at the specific colleges I am focused on. Have a great evening.