Episode #367

What's The Big Idea

With Jeff Goins

There’s so much pressure in the speaking industry to land your big idea.

But how do you find it?

When do you know if it’s the right one?

What if it isn’t?

Jeff Goins brings tons of industry experience and big idea expertise to the table in this episode.

Jeff is demystifying the idea formula and unpacks why commitment to your craft, understanding your category of the industry, and getting your idea in front of an audience really matters.

He also explains why it’s important to show up and focus on making your idea more interesting rather than better. Jeff shares crucial steps needed in landing your big idea, and what to do once you have it.

No matter where you’re at in your speaking career, Jeff has a take-away that will leave you with a desire to build a big idea that will take your speaking career into the future!

THE FINER DETAILS OF THIS SHOW:

  • What does it mean to be 80% same and 20% different?
  • Three steps to landing your big idea but it’s not a formula!
  • Why you must get your idea in front of an audience.
  • Does it matter what your peers are saying?
  • Why should get good at copying other people?
  • When is your big idea, good enough?
  • And much more!

Want to know exactly how to find and book more paid speaking gigs?

Download our 18-page guide to the 6 proven steps you can use to book more paid speaking gigs in 2024!

About Jeff Goins

Episode Resources

Share This Episode 

Facebook
Twitter
LinkedIn
Pinterest
Email
Reddit

Explore Recent Episodes

#495: Your Front Row Seat To Life As A Speaker with Erin Pompa
“We can serve everybody, but that’s being selfish, because it is impossible to give deep impactful, valuable change in a certain demographic if you are serving everyone in the world.” This...
#494: How to Build a Life of Significance Outside Your Speaking Business with Aaron Walker
“And what I found out, Grant, that I was building a level of success financially, but I was doing it from a huge relationship deficit. And I didn’t know my daughters like I should, and I didn’t...
#493: Why YOU Might Be the Reason Your Business Isn't Growing with Jake Thompson
“I’ve always, always had the mentality, that I’m going to out prepare and outperform you. I just want the audience to leave, thinking “Yeah, we had that person who was an Olympic...