Episode #420

This One Mistake is Costing You Thousands [Coaches Corner]

With The Speaker Lab Coaches

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers?

This week, Director of Student Success Maryalice Goldsmith and Coach Jeremy Rochford are revealing the one mistake that is costing you thousands in your speaking business and what you need to do about it! So, what is it you might ask? The greatest mistake is when speakers are not clear on the problem they solve and how it helps their audience. Jeremy Rochford is sharing his personal story of finding success on the stage and how he discovered what his audience wanted and needed. He’s got first-hand experience and so much insight as a coach to share on the game-changing strategy that will make all the difference.

As speakers we want to inspire and impact – and we want you to do that too! But there must be clarity and intentionality in building a message that clearly solves a problem and offers direction to your listeners. Jeremy and Maryalice are bringing light to the simple truths that will impact your speaking business the most, and the opportunity you have to make an impact while building a successful business.

Here’s what you’ll learn from this episode:

  • The vehicle vs. destination balance
  • Why you won’t solve all your audiences’ problems
  • How to help your audience take the next best step
  • Why you have to slow down to speed up
  • How to find your niche and stick to it
  • Why you build expertise through lived experience
  • Why coaching matters for the process
  • And so much more!
About The Speaker Lab Coaches

Want to know exactly what to say to land more paid speaking gigs?

We’ll send you the exact three email scripts you can send to conference planners and event organizers that Grant Baldwin (our founder) used to book over $2M in speaking gigs. 

Related Podcasts

Ready to keep building your speaking business? Check out some of our other podcast episodes below!

#439: How to Build Relationships as a Speaker with William Quigg [Student Highlight]
Today’s guest on Episode 439 of The Speaker Lab podcast, part of our Student Highlight series, is proof that you can become a speaker at...
#438: The Good, the Bad, and the Ugly of Working for Yourself with Jeffrey Shaw
Often, one of the hardest parts of the learning curve of launching a speaking business is being self employed. Many would-be entrepreneurs have longed for...
#437: Finding Your Core Mission with Michelle Onuorah [Coaches Corner]
Our amazing TSL coaches do a lot of great work helping our students accelerate their speaking careers through our programs. But beyond their great work...