204. How to Get a Book Deal with Chad Allen

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Chad Allen The Speaker Lab Grant Baldwin publishing book book publishing insider secrets how to land a book deal

Can publishing a book help your speaking career? It can and here to explain how to get a book deal is my friend Chad Allen. Chad has 20 years of publishing experience under his belt, including being the head of the Baker Books division of The Baker Publishing Group.

On this episode of The Speaker Lab, we’re going to talk about how to create your book proposal, why and how to follow authors in your space, how to contact potential publishers, and much more.

Chad has been extremely instrumental behind the scenes of my own book deal and publishing process so I wanted to share his advice with you. Join us on to hear what we’ve been up to along with his advice for you on how to get a book deal on episode 204 of The Speaker Lab.


  • Why you need a business plan for your book.
  • What are the six major elements of a book proposal?
  • Do you always need a book agent?
  • How do publishers decide which books to publish?
  • What are the key metrics a publisher uses when evaluating your platform?
  • What is the #1 reason publishers turn down a proposal?
  • How many email subscribers do you need at a minimum?
  • What are the three forms of credibility and how does a book give you all of them?
  • And so much more!

Tweetable: “It’s only going to help you in your speaking business to have a book.”