090. How to Amplify Your Brand With a Book With Chad Cannon

podcast episodes

Chadwick Cannon joins Grant Baldwin on The Speaker Lab to talk about the world of book publishing and the benefits to speakers.

In previous episodes, we’ve talked about the important role a book can have in furthering your career as a speaker. It’s a great marketing tool to open more doors and get your foot into and through those doors!

Our guest for today’s show, Chadwick Cannon, is here to share his publishing experiences working with speakers and helping them spread their messages far and wide.

On episode 90 of The Speaker Lab, he explains his history in the publishing world, as well as the upside and drawbacks to working with a publishing house.

We also get into what he does with his digital agency today, and the best way to amplify your speaking brand with your book. There’s all of that and more on this edition of The Speaker Lab!


  • Why you have a built-in distribution channel, and may not even know it!
  • What are the pros and cons of self-publishing?
  • What does APE stand for and why should you know?
  • How to be taken seriously as a self-published author.
  • What’s the value in a publishing relationship?
  • What percentage of proposals are actually picked up by a publishing house?
  • Should you ever give your book away for free?
  • How and why to peak people’s interest in your book during your speech.
  • And so much more!

Tweetable: “A physical book out in the wild is your best marketing tool.  
Chadwick Cannon