014. How to Create Your Talk

podcast episodes

Once you’ve decided you want to speak and you have an idea of what you want to speak about, how do you actually create your talk? And what makes a talk good versus another talk?Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

I’m answering all of those questions on this show. I’ll walk you through the process I use to create a great talk from idea to completion. I’ll also explain why each step in the process is important and why it can help you when creating your next (or your first!) speech.

We cover all of that and much more on episode 14 of The Speaker Lab.


  • There are two key questions your audience is asking: what are they?
  • Why having a single idea makes your preparation easier and your talk better.
  • What are the types of structures you can use to organize your content?
  • When to create an outline and why it’s useful.
  • Why I recommend never “winging it” with your talk.
  • When and why you should manuscript your entire speech.
  • What is the rhythm I follow in my speeches, and how can you follow it?
  • And much, much more!

Tweetable: “The job is to serve the audience.”


  • Grant, the podcast always stops at the same spot for me. No matter how many times I try to listen. Do you have it in print? It’s probably due to my internet (satellite). At any rate, thanks for all you do.

  • Gabriel Avila

    Have you guys already put out your art of speaking course? Would love to participate. Thanks

  • Kendra Dahlstrom

    Grant and Staff, a bit late to the game here as much of this content was created over 1.5 years ago. Worked through 20 of the podcasts in the last week – loving them! Do you ever do an intro (Who I am, why I am here, and what I hope you will get out of today) to answer the So What? and Why should I care? off the bat? Apologies if you answer in future podcast – please kindly direct me to which one. Thanks!

    • I can’t recall if we’ve covered that anywhere, but I’ll make a note to possibly talk about it in the future 🙂