128. The 5 Essentials to Pitching Yourself

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Start your public speaking career or take it to the next level with The Speaker Lab's Grant Baldwin!

Welcome back to The Speaker Lab! This week we’ve got another episode of listener Q&As. We have one question from Cathy about the absolute essentials to pitching yourself.

We also have a question from Greg who asks about using past media appearances that are notable but not related to his current line of work. Can he do it and if so, how should he do it?

Tune in to hear the answers. And if you’d like to ask a question of your own go to the Ask Grant section here and ask away!

A big thank you to Cathy and Greg for chiming in, and thanks to you for listening to episode 128 of The Speaker Lab.


  • What is the point of a demo video?
  • What is a topic menu and why do you need one?
  • How many different topics and talks should you initially offer?
  • Do you need testimonials and recommendations to pitch yourself?
  • Why it’s good to have multiple pricing options for your talks.
  • Why you need a follow-up system in place.
  • Can you use media appearances and exposure from different industries?
  • What is ‘topic authority’ and human credibility, and why do you want them?
  • And so much more!

Tweetable: “Your web site is your modern day business card.”