Episode #63

How to Speak in the Faith-Based Market

With Paul Evans

Would you like to talk about faith or speak to faith-based audiences? On this episode of The Speaker Lab, my friend and accomplished speaker Paul Evans join us to talk about that very topic.

Paul began his career in speaking after his first wife passed away, and was inspired by his experience with the life insurance company. Since then he has focused on positive encouragement and utilizes faith as a unique aspect of his speaking business.

Paul offers his guidance on several different topics today, including how to communicate your message differently to the various niches you will be speaking to, as well as how to tweak your talk while keeping your experiences the same and staying authentic to your story.

We wrap up the show today by discussing his financial life and by giving you a little taste of our dual training course that takes place on May 19th. Listen in to hear all of that and so much more on this episode of The Speaker Lab!


  • How can your unique experiences help you advance your speaking career?
  • What are the differences in the faith-based speaking market versus other markets?
  • How can you adjust your message for different audiences?
  • How best to establish your particular brand.
  • The best tactic for getting in front of many buyers at once.
  • What’s better: a referral or a recommendation?
  • How to create a memorable structure.
  • And much, much more!
About Paul Evans

Want to know exactly what to say to land more paid speaking gigs?

We’ll send you the exact three email scripts you can send to conference planners and event organizers that Grant Baldwin (our founder) used to book over $2M in speaking gigs. 

Related Podcasts

Ready to keep building your speaking business? Check out some of our other podcast episodes below!

#448: How to Build Successful Habits as a Speaker with Sara Murray [Student Highlight]
One of the best feelings as a coach at The Speaker Lab is seeing our students turn their visions into reality. In episode 488 of...
#447: How to Prepare a Killer Talk with Shane Sams
Shane Sams is a man who has taken control of his life. After a scary experience with a supervisor that got in the way of...
#446: How to Navigate Difficult Situations as a Speaker with Rick Clemons [Coaches Corner]
Speaking is full of surprises. Even if you’re equipped with the best business plan, vision, and work ethic, things don’t always go as planned. Knowing...